Eight years ago, dōTERRA was founded by a group of friends with a mission to share the healing power of essential oils with the world, build and develop people, free people financially to make a difference, and give back through what became the Co-Impact Sourcing Initiative and Healing Hands Foundation.
dōTERRA has been blessed with tremendous success and, thanks to the efforts of us, our more than three million fellow Wellness Advocates and Customers, and more than 2,000 company employees, dōTERRA has become the world’s largest essential oil company.
How dōTERRA has achieved so much success in such a short period of time?
Well, my fellow Wellness Advocates and Customers are phenomenal people who are caring, unified and focused.
dōTERRA is yet another example of the miracle that occurs when people are united by a common cause.
As an entire team, we proudly attribute doTERRA’s success to all of us as a collaborative business.
doTERRA would not be the world’s leading essential oil company today without this unity and co-creation.
doTERRA rely heavily on leaders like myself to become essential oil experts and responsibly share dōTERRA oils in homes around the globe.
One of the hallmarks of dōTERRA is the unparalleled customer retention rate. At over 70% since the company was started, we have the highest retention rate in the world of direct selling.
We as Wellness Advocates are valued as true partners in the business.
dōTERRA also has been rewarded for their early and unwavering commitment to ensuring the purity and quality of the essential oils.
Several of those who founded dōTERRA in 2008 and most of the early Wellness Advocates had extensive prior experience with essential oils and natural wellness solutions.
They personally had witnessed the pressure to cut corners during the planting, growing, and harvesting process. They also had seen the terrible practice, often by brokers and others, of “extending” essential oils by adding less expensive ingredients.
And, they had watched in disbelief as companies would deceitfully promote a sourcing narrative based on owning farms that simply did not pass the straight face test because all of the company’s combined farms could only have provided less than 2% of the needed oils.
In short, they knew of the power and benefits of essentials oils, but they also knew that a truly great essential oils company could and must do better.
It was within this context they became determined to source the most pristine and potent oils in the world so that we could provide pure and effective essential oils in an ethical, transparent and honest way.
The founders began with an unwavering commitment to providing high quality medicinal grade essential oils while empowering individuals to change their lives.
While most companies rely on middle-men to source their oils for them, dōTERRA is uncompromisingly selective. In recent years we have pioneered a co-impact sourcing model that allows us full transparency and oversight as doTERRA responsibly partner with individual artisans from over 40 countries who champion the best seeds, soil, and growing environments.
doTERRA currently control 84% of the sourcing of our essential oils and do so in an exclusive way such that no other company can have access to our oils.
No other single company comes anywhere close to dōTERRA when it comes to controlling the sourcing of essential oils.
In addition to innovating the supply chain process, doTERRA is committed from day one to ensure that our essential oils were the most effective and safest.
The team of expert scientists and research partners have established an unparalleled, state-of-the-art testing program to further validate the purity and potency of our essential oils.
doTERRA have developed a testing sequence that far exceeds the industry standard in both breadth and scope. Every batch of essential oil goes through a battery of tests to ensure that only the highest quality essential oils pass through quality control, quality assurance, and on to the essential oil user.
With more than 30 scientists and cutting-edge laboratory space, Dr. Hill and his team manage 113 relationships with leading research universities, clinics, and hospitals around the world.
Collaborating with these world-renowned, independent universities and medical facilities, dōTERRA is at the forefront of essential oil science.
TdoTERRA will continue to tirelessly persist in their dedication to quality while maintaining full transparency, which is one of the reasons they have such devoted customers and why I am so comfortable to put my name alongside them.
Accordingly, beginning in early December, a unique lot code from each bottle of doTERRA essential oil can be entered at https://sourcetoyou.com/ to view corresponding GC/MS test results from an independent, verified third party lab.
A portion of our success is an outgrowth of truly being the most tested and most trusted essential oil company in the world.
FI am grateful that independent organizations and leading business publications have recognized doTERRA’s unparalleled commitment to excellence and unprecedented success.
Only a few highlights from just the past two years of awards given (for citations and additional information, please go to dōTERRA.com). dōTERRA has been honored as the International Company of the Year, Utah Company of the Year, the Utah Business of the Year, a top economic engine for two years in a row, and as one of Utah’s Top Ten Most Innovative Businesses. dōTERRA also was recently recognized by Forbes as the number one employer in the mountain states area, the number two company in the entire Western United States, one of the top ten best midsize employers in the entire U.S., and the number one enterprise in the state of Utah (the Salt Lake Tribune and Workplace Dynamics made the same finding).
Perhaps most satisfying, dōTERRA received the Best of State award for essential oils for the second year in a row.
The Healing Hands foundation is strong and their philanthropic potential is limitless.
And we are just getting started.
The dōTERRA story is really just beginning.